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Warner Bros. Discovery
The biggest franchise launches in a decade — all landing in one year. Gen Z discovers through creators, not trailers.
02 / 08Turn India's campuses into WBD's always-on earned-media engine. Every tentpole gets a coordinated creator activation across 25 colleges.
A film festival, a content factory, and a talent pipeline — collapsed into one repeatable product.
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05 / 08Campus hackathons tied to franchise launches. Hundreds of UGC ideas in a weekend.
itsblend.studioPaid Gen Z cohorts — videographers, editors, writers. Always-on, always producing.
crew.itsblend.studioBookTok for Potter. Film clubs for HotD. Gaming creators for DC. Platform-native.
creator-hub.itsblend.studio
06 / 08Cohort 1 — Bangalore, 3 months, zero paid budget. Every number is an actual.
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